About
I’m Karen Hewitt, a Harvard-certified disruptive strategist who decodes how brands are actually being perceived, not just how they intend to show up.
I created the Disruption Archetype Assessment after seeing the same pattern over and over again:
Business owners believe they’re showing up one way online, while their audience is experiencing something entirely different. That gap quietly costs visibility, trust, and revenue.
This isn’t a quiz or a generic brand exercise.
It’s a manual, perception-based evaluation grounded in audience psychology, archetypal positioning, storytelling, and strategic clarity.
I review your live online presence as it exists today, then translate what your audience is actually reading into clear, actionable direction you can use immediately.
In 2026, guessing at perception is no longer a viable strategy.
Owning it is!
A Little About Me (and Why This Matters to You)
I’m not a typical strategist.
I’m a queer, neurodivergent mom of five, a survivor, and someone who built a business in real life, not a vacuum. I understand what it’s like to juggle responsibility, visibility, and pressure while trying to sound like yourself online.
That lived experience is why I built the Disruption Heat Scale, a proprietary system that measures not just what you post, but how strongly your message connects.
It’s the same framework I use to identify why some content cuts through while other content disappears, and how to increase resonance without burnout or performance.
When paired with the Disruption Archetype Assessment, you’re no longer guessing at your online presence.
You’re seeing it clearly, from both the inside and the outside.
Think of it as understanding both your content DNA and your content temperature, so what you create finally feels aligned and converts.
Frequently Asked Questions
Got Questions? We've got answers
What exactly is the Disruption Archetypes?
This is a perception-based assessment that evaluates how your brand is actually being read online compared to how you intend to show up.
Using the proprietary Disruption Archetype system, we identify patterns, blind spots, and misalignments so you know what to adjust next, without guessing.
Who is this assessment for?
This is for entreprenuers, creators, and business owners who want clarity on how their brand is being perceived before making their next strategic move.
If you feel visible but not fully understood, or consistent but not converting, this assessment gives you direction without burnout or guesswork.
What do I receive with my assessment?
You’ll receive:
a review of your current online presence across your chosen platform(s)
your Disruption Archetype and how it’s being perceived
a Precision to Position Map highlighting what to adjust
and clear next steps you can implement immediately
How long does it take to receive my results?
Once your intake is complete, you’ll receive your Precision to Position Map and session within 5–7 business days.
Because each assessment is personally reviewed, some may be completed sooner depending on availability.
What makes this different from other social media audits?
Most audits focus on tactics like hashtags, posting times, or platform trends.
This assessment focuses on perception.
Using psychology, storytelling patterns, and archetypal positioning, it reveals why your content is landing the way it is, and what needs to shift so your message carries authority and resonance.
Can I use this if I’m new to business?
Yes. This assessment is especially useful early on, when clarity matters most.
It helps you build your visibility and messaging intentionally from the start, instead of relying on trial and error.
Do I get ongoing support after the assessment?
The assessment is designed to give you clarity and direction you can act on immediately.
If you decide you want continued strategic support, you’ll be invited to explore next-step options after your session.
